IWBI

International WELL Building Institute

International WELL Building Institute and Delos

Research / Full Brand ID / Brand Strategy / 360 Campaign Development

SWAT created a launch campaign for broadcast, digital, social ambassador program, and full experiential launch.

The International WELL Building Institute (IWBI) and Delos tapped SWAT to launch a national 360° campaign introducing the WELL Health-Safety Rating, an evidence-based third-party verification ensuring that a building or space has taken the necessary steps to prioritize the health and safety of their staff, visitors and other stakeholders. The initiative launched during the 2021 Inauguration ceremonies with a broadcast and digital video series, directed by the iconic Spike Lee, features a heartfelt message from Jennifer Lopez, Lady Gaga, Michael B. Jordan, Robert De Niro, Venus Williams, Deepak Chopra, Wolfgang Puck, the 17th Surgeon General of the United States, Dr. Richard Carmona, and partnered with the Founder/CEO of Delos and Founder of the International WELL Building Institute, Paul Scialla. Please visit WellHealthSafety.com for more information about the program and full safety protocols. A special thank you to our visionary Delos and IWBI clients, and to the incredible agency partners CAA, Horizon Media, Ketchum PR, Pony Show Entertainment, Lost Planet, Heard City and Sunshine Sachs for their work on such an important cause.

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