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Wheels Up.
SWAT created the logo, brand identity, and marketing for the most successful private aviation launch in US history.

mission

Create and launch a new category and concept within the competitive private aviation space.

tactics

Research • Brand Strategy • Full Brand Identity • Plane Livery Design • Collateral Development • 360 Campaign Development

“I wouldn’t launch a brand without Richard.”
- Kenny Dichter, Founder of Wheels Up