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/Nyden.
SWAT teamed up with H&M’s new millennial luxury brand to identify the most relevant musicians, actors, athletes and celebrities to be co-creators on unique capsule collections.

mission

To pair /Nyden and the world’s leading tastemakers who will be at the center of a creative process that gives them a platform to shape the future of fashion.

tactics

Research – Talent Strategy – Artist Relations & Logistics – Contract Negotiation – Creative Feedback – Consultation

H&M is taking notes from Kanye West's Yeezy brand

Meet The Co-Creators

Has This 35-Year-Old Swedish Man Figured Out the Future of Fashion?

Meet Oscar Olsson, the mind behind H&M’s new brand for millennials.