< back to work

Morgans Hotel Group.
SWAT led all strategy and creative work for 11 of the Morgans Hotel Group properties.

mission

• Manage creative requests for all properties resulting in creating over 900+ custom pieces.
• Develop individualized content aligning with brand standards.
• Launch major campaigns for The Delano South Beach, The Hudson Hotel, and the Royalton Hotel.
• Create and launch a custom loyalty program to be integrated throughout all hotels.

tactics

Research • Brand Strategy • Branding • Print Advertising • Digital Advertising • Social Advertising • Loyalty Program